Warner Bros. Games · Featured Work
Warner Brothers Games
At Warner Bros. Games San Francisco, I worked as a Mobile Publishing Designer supporting the marketing and growth of mobile titles across the WB Games and HBO portfolio. My work spanned user acquisition advertising, A/B testing, social media creative, video editing, and motion graphics for games including DC Legends, Game of Thrones: Conquest, Westworld Mobile, Injustice 2, and Shadow of War: Mobile. I collaborated across creative and marketing teams to develop and iterate content designed to engage players and drive acquisition.
01 · The Process
From Capture to Campaign
How raw in-engine gameplay becomes a full social and paid media campaign — three steps from Unity to delivery.
Unity Capture
Playing the game in-engine to discover and capture the most compelling moments — framing hero poses, combat beats, and cinematic angles worth turning into marketing assets.
In-Unity Capture
Edit & Effects
Raw captures get treated with lower thirds, motion effects, color grading, and pacing — elevating gameplay footage into polished, on-brand creative.
Lower Thirds
Final Assets
Delivered as GIFs, character spotlights, trailers, rank-up videos, and screenshots — built for social and paid media across every market.
Spotlight, Rank-Up & Device
02 · Character Spotlights
Character Spotlight Series
A series of character-driven ads featuring the DC universe roster, each highlighting unique powers and abilities.
Flash
Martian Manhunter
Superboy
Clayface
Scarecrow
Red Hood
Red Robin
Superman
03 · Production at Scale
Augmented Rank Up Series
After identifying player progression and character advancement as strong engagement drivers, I developed the Augmented Rankup Series for DC Legends. The concept focused on the game’s most visually compelling progression moment: ranking up a character and unlocking their more powerful “Legendary” form. The initial short-form video ad performed well, leading me to develop a modular video template that made it possible to quickly produce and test multiple character variations at scale.
04 · Endcards
Branded Endcards for UA Campaigns
I created branded video endcards for DC Legends and Injustice 2 Mobile, establishing a consistent visual identity for games that previously had no dedicated endcard assets in their marketing library. Each endcard was designed and motion-animated in multiple formats for different advertising platforms, creating a reusable system for future campaigns. These templates became the standard endcards for subsequent video ads, helping improve production quality while significantly speeding up creative production.
DC Legends Endcard
Injustice 2 Endcard
05 · Shadow of War
Shadow of War
Promotional key art and video assets for Middle-earth: Shadow of War — The Mobile Game.
