LIVIT

LIVIT was the American localization of the popular Japanese and Taiwanese livestreaming app 17LIVE. My role at the company was to develop a distinctive brand identity that set the app apart in the competitive livestreaming space. I leaned into the app's bright, playful energy to showcase the youthful creativity of its livestreamers and the friendly, community-focused vibe it aimed to foster.

Working at LIVIT was an eye-opening experience—it gave me a deep appreciation for the unique culture of livestreaming. I had the chance to fully immerse myself in the production process, from crafting branding and live show graphics to editing video content after events. Projects like the One Take Talent Show, Dance Quest, and The Puppet’s Prince remain some of my most cherished professional memories.