Design Home

Design Home is a mobile game that lets players step into the role of an interior designer, decorating virtual rooms with real furniture from top brands. Its unique concept allows players to unleash their creativity using high-end items they might not afford in real life. Interestingly, this led to a distinct audience: unlike most games targeting younger men, the majority of Design Home players were older women who didn’t typically identify as gamers. To resonate with this audience, I crafted branding that emphasized creativity and self-expression over traditional gaming elements, positioning the game as an accessible and stylish creative outlet.