Uber

At Uber, I played a key role in a global app store optimization initiative, focusing on localized screenshot designs for Uber, Uber Eats, and Uber Driver. I meticulously updated visuals to reflect region-specific details, such as languages, currencies, and product offerings, while tailoring the designs to resonate with local preferences. Leveraging A/B testing, I collaborated with the team to identify top-performing design variations and strategically applied these insights across markets. The result was a marked increase in app installs and significant revenue growth, underscoring the impact of thoughtful, data-driven design on business outcomes.