17 Live · Featured Work
17 Live
After launching in North America as LIVIT, the platform was brought back under the global 17LIVE brand. The visual identity shifted to a bold red-and-white system, while the focus remained firmly on creators, livestreaming, and real-time community. As a Marketing & Brand Designer, I created campaign and broadcast graphics for the platform while working directly with creators and production teams to develop identities for livestreamed shows, competitions, and special events.
01 · Trailer
Introducing 17LIVE
A platform overview trailer introducing 17LIVE's creator ecosystem and the experience of discovering, watching, and interacting with live content.
02 · Creator Shows
Creator Shows
A collection of vertical trailers and social content created for 17LIVE's flagship creator shows. I worked with individual VTubers and creators to develop logos, visual identities, motion graphics, and supporting assets that gave their programs a stronger sense of identity and production value. Each show had its own personality while still feeling at home within the 17LIVE ecosystem.
Chemical Kim
Chemical Kim is a science-entertainer creator on 17 Live who turns kitchen-table experiments into must-watch streams.
17 Charts
A weekly countdown show spotlighting the hottest tracks and creators trending across 17 Live.
Tournament of One
A head-to-head live competition where creators battle for real-time audience votes.
Draft Day
A live draft-format show where teams are picked and rivalries ignite in real time.
The Puppet's Prince
An interactive variety show blending puppetry, comedy, and live audience participation.
Weekend Warriors
A weekend variety show bringing together 17 Live creators for themed challenges and live antics.
La Jam Session
A live music series where creators collaborate in real-time jam sessions, blending genres and spontaneous performances.
Creative Collective
A collaborative creative series bringing together 17 Live's top creators for cross-platform social content and branded storytelling.
03 · Engagement
Leave Comments Series
A user acquisition campaign built around one of livestreaming's biggest differentiators: interaction.
Royalblu
Selena ASMR
04 · Game Night Rebrand
Game Night Rebrand
Game Night began as a series of simple themed logos for weekly livestreams hosted by a 17LIVE creator. As themed events proved successful at attracting viewers, I was asked to develop a more recognizable identity for the series. I created a marquee-inspired game show logo that could be adapted for everything from Marvel trivia to World Dance Day and National Video Game Day. The result was a modular identity that gave each event its own personality while creating a consistent visual thread from week to week.
Original Branding
My New Branding
Standard
70s Disco Era
Photo Trivia
Fantasy Film/TV
Pride Bingo Night
Battle of the Bands Trivia
05 · Dance Quest
Dance Quest
A live-streamed dance competition produced in partnership with host Ryan "Ryanimay" Conferido and Los Angeles dance crew Quest Crew. I led the creative execution across two seasons, developing the show's visual identity, OBS broadcast graphics, motion assets, and weekly episode content. I also recorded, edited, and produced episodes for social and digital distribution. The series brought dancers from around the world onto 17LIVE, allowing them to compete through live performances streamed directly from their phones.
06 · OneTake2
One Take Talent Competition
A live-streamed talent competition hosted by rapper Flawless Real Talk, giving VTubers and emerging performers a chance to perform for a live audience and compete for a $10,000 grand prize. Across three seasons, I developed the visual identity and supporting graphics for the show, including season logos, OBS broadcast graphics, motion assets, episode recaps, and social clips.
07 · Broadcast
Jingle Bash
A year-end live celebration bringing together 17LIVE creators for performances, skits, and holiday programming. I developed the event identity and extended it across logo animation, motion graphics, OBS broadcast graphics, transitions, and promotional content — creating a cohesive visual package for a multi-creator live event.
Jingle Bash Title
Jingle Bash Hype Cut
OBS Competition
OBS Showcase
Title Treatment G
Title Treatment R