LIVIT · Featured Work
LIVIT
LIVIT was the North American launch of 17LIVE, a global live-streaming platform built around creators, virtual gifting, and real-time interaction. I joined the team as a Marketing & Brand Designer to help establish a distinct American identity for the brand and introduce the platform to a new audience.The creative direction centered on what made LIVIT different: the personality of its creators, the playful Tofu Baby mascot, and the colorful, highly interactive world of livestreaming. I developed a visual system built around white as a clean foundation, paired with a vibrant rainbow gradient that gave the brand a sense of energy, creativity, and inclusivity.
01 · App Trailer
Introducing LIVIT
A full-platform overview trailer designed to introduce new audiences to LIVIT and communicate the experience of discovering, watching, and interacting with livestreamers.
02 · App Screenshots
App Screenshots
A complete set of App Store screenshots designed to explain LIVIT's core features and make the platform approachable to first-time users.
03 · Vertical Social
Vertical Social
Vertical social creative for Instagram Stories, TikTok, and user acquisition campaigns — highlighting creators, explaining platform features, and showing potential users what made LIVIT different.
04 · Holiday Posts
Holiday Posts
A series of seasonal social posts featuring Tofu Baby across holidays throughout the year. The mascot became a central part of LIVIT's personality, giving the brand a recognizable and playful character across social channels.
05 · Mascot Animation
Tofu Mascot
I storyboarded and directed the production of a 3D Tofu Baby animation for social media, working with a 3D animator to take the concept from rough motion studies through final delivery.
1st Pass
2nd Pass
Final
06 · Branded Merch
Branded Merchandise
Branded merchandise created for LIVIT creators and events, including selfie ring lights, enamel pins, and mugs
07 · Background Motion
Summer in the Carolinas
Brand identity and motion graphics for Summer in Tha, a hip-hop concert event in North Carolina. I developed the event logo and visual identity, created seamless animated backdrops for live performances, and edited event footage into social-ready content.
Summer In Tha Banner
Concert Clip
We'll Be Right Back
08 · GIF Sketches
Designing Virtual Gifts
Concept development and art direction for a series of animated digital gifts inspired by Hollywood. I developed the concepts and worked with a third-party animation studio through production and final delivery, creating playful assets that could be sent between users during livestreams.
