Tonal · Featured Work
Tonal
At Tonal, I worked as a Growth Marketing Designer creating performance-driven creative across paid social, YouTube, CTV, in-app, and digital display. I partnered closely with growth and media teams to develop and test creative concepts, using campaign performance and audience insights to guide iteration. My work balanced strong visual storytelling with conversion and retention goals, while also extending Tonal’s brand across marketing and UX touchpoints.
01 · Brand Commercial
Tonal Brand Commercial
Edited on-screen supers and supporting graphics for a Tonal commercial distributed across YouTube and OTT platforms including Hulu.
02 · Digital Signage
Mall Digital Signage
Digital signage across escalator billboards, pillar displays, and kiosks in retail environments.
Mall environment shown via AI-generated mockup — the digital signage video content is original design work.
- Escalator billboards
- Pillar displays
- Kiosk placements
- Retail environments
03 · Product Spots
Full-Funnel Creative
Short-form video campaigns designed to move consumers through the funnel—from building awareness and interest to educating audiences and driving purchase decisions.
Financing Launch
Risk-Free Trial v1
Risk-Free Trial v2
Feature Callouts
Installation Day
Product Demonstration Video
04 · Showroom
Showroom & Retail
Video ads highlighting Tonal showrooms and the in-person product experience.
Flatiron Showroom
Century City Tour
SF Showroom Tour
Screensaver Loop
05 · Member Stories
Stronger Together Social Campaign
Created a series of Instagram Stories announcing Tonal’s new round of funding and highlighting high-profile athlete investors including Stephen Curry, Paul George, and Michelle Wie.
06 · Holiday Campaign
Commercial & Performance Ad Adaptation
Edited voiceover and on-screen supers for an Anomaly-produced Tonal commercial, then adapted the spot into short-form paid ads for Black Friday and Cyber Monday campaigns. Resized and formatted the creative for distribution across platforms including Facebook and other digital channels.
Social Media — Story
tonal
Social Media — Feed
tonal
Tonal
hello@tonal.com
Holiday Shine ✨
Shop the Holiday Sale →
07 · Testimonials
UGC & Testimonial Ads
Created short-form paid ads using UGC, customer testimonials, creator quotes, and third-party press coverage. Turned authentic customer feedback and social proof into performance-focused creative designed to drive engagement and customer acquisition.
08 · App UI
Workout Category Videos
Edited short-form videos featuring Tonal instructors demonstrating different workout categories and training styles for Tonal’s online workout experience.
- Cardio
- Strength
- Yoga
- Animated category cards
Cardio
Strength
Yoga