Westworld Mobile · Featured Work
Westworld Mobile
Westworld Mobile brought HBO’s Westworld universe to mobile as a simulation and management game, placing players in the role of a new Delos trainee tasked with building and managing their own park. Players balanced guest satisfaction with underground lab operations while manufacturing, diagnosing, and upgrading a roster of AI Hosts to fulfill their Guests’ desires. During development and soft launch, I created performance marketing and social media content designed to bring these gameplay systems and the world of Westworld to life for prospective players.
01 · Trailer
Trailer
With no established marketing assets or captured gameplay footage to work from, I built the trailer from the ground up. I captured gameplay directly in Unity, identified the game’s core gameplay loops, developed marketing copy, and created the motion graphics, supers, and endcard. I handled the production from concept through final edit, turning raw gameplay into a polished marketing trailer.
02 · World Building
World Building
I developed a visual language for the marketing creative that drew from the game’s contrast between a nostalgic Western fantasy and the futuristic, increasingly unstable world beneath the park. Inspired by the holographic interfaces of the Delos control room, I designed glowing blue UI graphics that could flicker and glitch into red as the park began to malfunction. I extended these contrasts into the trailer’s audio and pacing, pairing cheerful country instrumentation with darker ’80s-inspired synths to create a growing sense of unease.
03 · Performance Marketing
Performance Marketing
Character-driven performance creative across landscape, vertical, and square formats for paid social campaigns.
